The Screening Room

The Screening Room shows your organisation's own films and series in a streaming-style viewer. Your own people browse and watch them inside Final Frame. Buyers at other companies come in as guests and see only what you choose for them. You run the room from its CMS: what is in it, when, and for whom.

Guest screenings open when protected streaming is ready. Until then, guests browse the titles and their details, search and keep a list. They cannot play a screener or a trailer yet.

1. What the room is

The room has two parts.

• The viewer. Home, Movies and TV Shows, a search, My list, a page for each title and each collection, and the player. It is dark, with no app around it.
• The CMS. It is Screening Room in the app's side rail. Its sections are Overview, Catalogue, Collections, Pages, People, Settings and Analytics.

Each person in the room has a viewer role:

Your organisation's Admins hold everything a Manager holds, through their role. Editors and Viewers of the organisation hold none of it until you give it to them. Curators and Managers see the whole live room. Everyone else sees what their access gives them.

2. The catalogue and scheduling

Catalogue lists your organisation's own films and series. A title is your own when your organisation owns it, co-produced it or commissioned it, or provides it on a deal. This is the same rule the Titles page uses.

Titles acquired from outside stay out of the room. The Source filter shows them. A Manager can open one and switch on Include this acquired title. The include is deliberate and it is recorded.

Open a title to schedule it:

1. Switch on In the Screening Room.
2. Set a window: a first day and a last day. Leave an end empty to keep it open.
3. Choose Who it is for:

A title is live inside its window. Before it, it is scheduled. After it, it has ended.

Select up to 100 titles to act on them together: schedule, unschedule, set a window, set who they are for, or add them to a collection. A title that cannot take the change is named with the reason, and the others go ahead.

Require attributes before scheduling is in Settings. While it is on, a title goes into the room only with every attribute on the list: key art (portrait and landscape), a title treatment or logo, a short and a long synopsis, genre, year, runtime or episodes, a playable screener and a rating or certificate. A trailer is on the list only if you add it. A title's What it holds tab shows what it has and what it lacks.

Overview counts what is live, what is scheduled, what is blocked by a missing attribute, what is ready to schedule and the collections. It lists what holds titles back. Each figure opens the catalogue at those titles.

3. Collections, rails and the hero

A collection gathers titles by theme or purpose: "Q4 market slate", "Crime dramas for EMEA". It has:

• a name, a picture and hero copy;
• Who it is for, with the same three choices as a title;
• a window;
• its titles, in your order, up to 500;
• Who sees it (section 6).

A Manager can switch on Include acquired titles for one collection. Acquired titles in it then show, but only through that collection. Archive a collection to take it out of the room. Restore it to bring it back.

A rail is a row of titles on a page. It is one of four kinds:

A rail shows as Posters or Wide stills.

The hero is the slides at the head of a page. Each slide opens a film, a series or a collection between Shows from and Shows until. Either end can be open. A slide has a headline and words. An empty headline shows the title treatment, else the name. The hero turns through up to six live slides. With no slide live, the room's newest titles with landscape art stand in.

4. Pages

Pages arranges Home, Movies and TV Shows, each beside a live preview.

Every page starts with the room's own shelves: New in the Screening Room, then each viewer's own Continue watching and My list. Your rails follow in your order. A page with no rails of its own shows your collections and the commonest genres.

• New rail adds a rail at the end of the page. Drag rails into order.
• Edit the rail changes its heading, its look and what it shows.
• Take it off the page archives a rail. You can put it back.
• Add a slide adds to the hero. Drag slides into order.

Suggested themes are rails the platform proposes from your catalogue's own metadata: two genres together, keywords the titles share, a decade, an original language, a director or a production company. A theme needs at least four titles on the page, or three for one director. Each one says what backs it.

• Accept the theme puts it at the end of the page, as it is or after you change it.
• Reject a theme and it is never suggested again for that page.

The platform looks for themes when a Curator asks, and when Pages opens more than a day after the last look. An AI model suggests the headings from the facts and counts alone. No title, synopsis or picture is sent to it. A heading never claims more than the metadata says.

The Preview shows the page as one audience sees it: everyone in your organisation, a Group, a viewer group, one person or one guest. A rail with nothing for that audience is not drawn. The preview changes nothing.

5. People, viewer groups and guests

People has three tabs: Guests, Viewer groups and Internal users. Managers run them.

Internal users

Your organisation's members. Give someone access gives a member a viewer role and what they see. Only a member of your organisation can be an internal user.

Viewer groups

A named list of internal users and guests, given access once: "UK sales team", "Netflix EMEA buyers". New viewer group asks for a name and a description. Then add its people and choose what it sees. A viewer group can carry the Curator or Manager role for its internal users. Its guests only ever view. Archive a viewer group when it is no longer needed.

A viewer group is not a Group. Groups are the branches of your organisation's tree.

Guests

A guest is a buyer at another company. A guest is never a member of your organisation. A guest holds no account, so nothing outside your Screening Room opens for them: not the app, not the API, not another organisation.

Invite a guest asks for:

• the email address, a name and a company;
• Access ends: a day, or none. Each invitation can run for up to two years;
• whether the guest must accept the NDA;
• the viewer groups they join;
• What they see (section 6).

An address that belongs to one of your own members is refused. Give that person access as an internal user. A guest asked for the NDA needs the NDA written in Settings first. The invitation is sent only while Open the viewer to guests is on. If it is off, open the viewer and send the invitation again.

The invitation holds no sign-in link. The guest opens your room's address and asks for a link there:

1. They give the address they were invited at.
2. A sign-in link arrives by email. It works once, for 15 minutes, in the browser that asked for it.
3. With A link and a second step, they then use a passkey or an authenticator code. They set it up at their first sign-in.
4. If they owe the NDA, they read and accept it.

Five wrong codes lock a guest for 15 minutes. Ten hold them until a Manager unlocks them.

Open a guest to act on them:

A guest's status is Invited, Active, Locked, Expired or Revoked. The Activity tab lists their sign-ins, the terms they accepted, the titles they opened and their plays.

The guest settings

A Manager sets these in Settings, under Guests and The NDA:

A link alone is only as safe as the guest's mailbox. Keep A link and a second step unless you have a reason to change it. Saving a new NDA text signs out every guest asked for the NDA. They accept the new text at their next sign-in.

6. Sharing to the whole organisation, its Groups, people or guests

There are two ways to give somebody something to see.

A collection's Who sees it. A Manager chooses any of:

• Everyone in your organisation;
• Groups, and everyone under each. A share to a Group reaches people at that Group and below it, never above it or beside it;
• viewer groups;
• people.

A share to the organisation or to a Group makes Viewers only.

An audience's own access, in People. A person, a viewer group or a guest has What they see:

• The whole catalogue, Chosen collections or Chosen titles;
• Every market, or the markets you add;
• Every language, or the languages you add;
• Hide titles from them;
• Watermark: As the settings say, Always on or Off.

To share a collection with a guest, choose it in the guest's own access or in a viewer group they are in.

Each audience's access reads as a sentence, for example: "Netflix EMEA buyers can see 3 collections, in the UK and Ireland, English and German, until 31 Dec."

What one viewer sees is everything their shares give them together, then narrowed:

• A hide on any of their shares wins.
• A title shows only while it is live, inside its own window and the window of any collection it is reached through.
• Internal only never reaches a guest.
• Named only is reached only by name or through a collection.
• Markets and languages narrow anything tied to a market.

A title outside a viewer's room is not found for them. The viewer does not learn that it exists.

7. Markets and the field policy

Markets. With Every market off, a viewer sees only titles with rights in the markets chosen. A title with no rights on record is not narrowed by markets.

Languages. With Every language off, the player offers only the audio and subtitles in the languages chosen. A version in another language does not play for them, unless it carries a sound track in one of their languages.

The field policy. Fields guests never see lists what the viewer leaves out for guests: synopsis, cast, crew, genre, year, runtime, rating or certificate, audio and subtitle languages, production companies, title ID, rights holders, budget and internal notes. By default it hides the budget, internal notes and rights holders. The server takes a hidden field out before it answers, so it never reaches the guest's browser. A hidden field is not searched. A rail built on a hidden field is not shown to guests.

8. Analytics

Analytics shows who watched what, and how far.

• The period: the last 7 days, 30 days, 13 weeks or 12 months, each set against the period before.
• The figures: viewers, plays, time watched, completion, guests active and titles watched, and each over time.
• Views and completion: by title, by person, by viewer group and by guest company, the most played first.
• Who watched what: every play in the period, with who, the title, how long they watched and how far they got. Sort by any column. Filter by title, viewer group, company and audience.
• Export gives the plays as a CSV file, up to 10,000 plays, with the same filters, order and privacy.

A play is one screener's run in one player. A trailer is not a play of the title. A play counts as watched to the end once it finishes or passes 95% of the running time.

People are shown by name only to Managers. A guest's company is shown only to those who run the guests. Everyone else sees whether each play was an internal user's or a guest's. Every read and every export is on your action log.

9. Opening the viewer

Inside Final Frame. Screening Room in the side rail opens the viewer for people who watch. Curators and Managers open the CMS there, and Open the viewer takes them in. The menu at the top right holds Profile and preferences, My list, Back to Final Frame and Sign out, and Open the CMS for Curators and Managers.

In the viewer:

• Home, Movies and TV Shows are rails under the hero.
• Search finds titles, cast and crew, collections and genres as you type, and allows for typing mistakes. It searches only what you may see. Your last ten searches are kept for you to clear.
• A title's page has its details, synopsis, cast and crew, trailers, episodes by season, and the audio and subtitle languages you may use.
• My list keeps the titles you add.
• The player resumes where you stopped, offers your audio and subtitle tracks, and has keyboard controls and full screen. A title plays only in the room's own player. There is nothing to download.

The watermark. When it is on, the player shows the viewer's email address and the time over the picture. The mark moves to a new place every 20 to 40 seconds. If it is taken off the page or hidden, playback stops. Which setting wins:

1. Any access that reaches the viewer set to Always on: on.
2. A guest, while Watermark for guests is on: on. Nothing takes it off a guest.
3. Any access that reaches the viewer set to Off: off.
4. Otherwise the settings' default for guests or for your own people.

For guests. A guest opens your room's own address on screen.final-frame.com, apart from the app. Guest screenings open when protected streaming is ready. Until then a guest can browse, read each title's details, search and keep My list. A guest is signed out after their session length or when they are idle for too long, and at once when their access ends.