Brands

A brand is a look: logos, colours and typefaces. Brands form a tree of their own, beside your Groups. The tree has four kinds of brand.

A channel or platform can sit under another brand and can point at one of your Groups. Titles carry their own look through the brand portal: a title's page takes the look of the nearest brand above it.

The look

Every brand has the same look editor.

• Logos: three slots, On light, On dark and Transparent. Each takes an SVG file of up to 64 KB. Upload, Replace and Remove change a slot.
• Colours: up to 12. Add a colour, then give it a name, such as Primary, and a hex value, such as #3fd68f.
• Heading typeface and Body typeface: the names of the faces the brand uses.

Set your organisation's brand

1. Open Organisation and go to Brand.
2. Under Your brand, fill in Brand name.
3. Add the logos, colours and typefaces.
4. Save.

Add a channel or platform

1. In Organisation, Brand, press Add a channel or platform.
2. Fill in Name.
3. Choose its Kind: Channel or Platform.
4. Choose where it sits in Under, or leave No parent brand.
5. Choose a Group it belongs to, or leave No Group.
6. Add its look and press Add.

Edit changes one. Delete removes one. Brands beneath a deleted brand stay, unlinked.

Give a Group its brand

1. In Organisation, open Groups and choose the Group.
2. Under Brand, fill in Brand name and add its look.
3. Press Save the brand. The first save places it under your organisation's brand.

What it drives

• Air dates are set per channel or platform. See Air dates by channel.
• The brand portal gives each brand a page, themed with its look, and passes its kit down to every page beneath it. See The brand portal.
• The Studio round trip loads the nearest brand's colours and heading typeface. See Studio round trip.

Permissions

Rights

A brand's logos are your own marks. Usage rights sit on assets and asset families. See Asset families and usage rights.